Business Plans Kit For Dummies by Steven D. Peterson

Author:Steven D. Peterson
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-01-13T16:00:00+00:00

You now know that to reach your profit goal you have to sell 7,000 bottles of wine. Better still, this powerful little equation allows you to change each element and experiment to arrive at the optimum result. For example, suppose that, after doing some market research, you conclude that you’re unlikely to sell 7,000 bottles of this wine, but that 6,000 sales is achievable. What does your selling price have to be to make the same profit?

Using the BEPP equation and inserting x for the element you’re changing, you can calculate the answer as follows:

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